Learning how to "Write For the Ears" this past week using Poynter's News University NewsU, I took a look at CNN.com's website to see how what type of audio they had in their videos.
Most of the videos on CNN.com come from their CNN cable news channel programming, rather than any content made exclusively for their website, with CNN anchors talking for many of the videos' openings. This is different than most news organizations whose primary news delivery is print (such as magazines or newspapers), and so all their online videos are exclusively online content, and developed exclusively for the web.
One feature story on CNN.com's website was about a man who served 20 years in prison for murder. He was being interviewed about his remorse, why he had committed murder, and how he had changed. The video was exclusively him talking, with some soft country background music; no reporter's questions or narrative was in the video.
Another video, originnaly aired on "The Situation Room with Wolf Blitzer" explained President Obama's new tax increase proposals for the rich, and listed some loopholes that let rich people like Warren Buffet pay less in taxes.
Overall, it would have been nice to see CNN.com produce some web-exclusive content. All of their videos seemed to follow the same format, and it was obvious that the videos had been recycled from their news network.
Most of the videos on CNN.com come from their CNN cable news channel programming, rather than any content made exclusively for their website, with CNN anchors talking for many of the videos' openings. This is different than most news organizations whose primary news delivery is print (such as magazines or newspapers), and so all their online videos are exclusively online content, and developed exclusively for the web.
One feature story on CNN.com's website was about a man who served 20 years in prison for murder. He was being interviewed about his remorse, why he had committed murder, and how he had changed. The video was exclusively him talking, with some soft country background music; no reporter's questions or narrative was in the video.
Another video, originnaly aired on "The Situation Room with Wolf Blitzer" explained President Obama's new tax increase proposals for the rich, and listed some loopholes that let rich people like Warren Buffet pay less in taxes.
Overall, it would have been nice to see CNN.com produce some web-exclusive content. All of their videos seemed to follow the same format, and it was obvious that the videos had been recycled from their news network.
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